Selected case studies
Strategies for products, business, and operations with clients from startups to Fortune 100

Mother and daughter in a modern kitchen with a smart fridge stocked with food and drinks.

Future of Consumer Retail: Business Strategy


3-5 years


8 future scenarios explored and 4 new growth areas identified with cross-cutting opportunities based on trends in consumer, industry, and economic development


A person riding a horse through a futuristic cityscape with tall skyscrapers and neon lights.

Futures Exploration of Mixed Reality: Scenarios across industries


3-10 years


8 foundational future scenarios developed for multiple industries based on uncertainties in regulatory environment, technological advancement, and concerns of environmental and ethical impact


Illustration of a winding mountain road with a parked car, surrounded by colorful hills, trees, and a mountain in the background.

Future of EV Market opportunities: Business Growth Strategy


3-8 years


3 key business concepts generated to reach 200% revenue growth in 3 years, with 8 future scenarios based on uncertainties in economic development, international trade policies, consumer readiness, and infrastructure improvement


A woman interacts with digital shopping icons in a stylish living room filled with clothing displays, a sofa, and a large window with sunlight outside.

Future of Luxury Fashion Market: Operational Strategy


2-3 years


6 future scenarios explored with 5 key opportunity areas evaluated across the value chain to understand the trajectories and implications of trends in luxury fashion market to business prioritization


Crowd of people walking at outdoor market under colorful illuminated bottles advertising fruit drinks

Future of Beverage: Product Innovation Pipeline Development


1-5 Years


Innovation pipeline developed with 80% speed increase and estimated total addressable of market $9b-$50b, with explorations of 28 future consumer types as new opportunities


Futuristic city with tall buildings and glowing blue rooftops, illuminated streets, and a sci-fi aesthetic.

Future of Semiconductor Competitive Landscape: Business Strategy


3-5 Years


8 future scenarios explored with regulatory and competitive uncertainties, to identify and prioritize areas of focus, in order to weather the storm and make proactive moves in M&A and other strategic investment areas in fierce competition